Water Treatment and Water Heater Services Across the Shenandoah Valley
- Family-owned
- Free in-home water test
- Authorized Hague dealer
- A.O. Smith water treatment dealer
- Most installs in one visit
Not sure what your water needs? You do not have to know. It starts with a free basic water test in your home. Our technician runs it on site, shows you the results and explains what they mean. Then you get a clear suggestion for your home before you decide anything.
Water Treatment
These services change the water coming into your home. Most start with the free in-home test, so the system fits what is actually in your water.
Well Water Treatment
Wells can bring iron, manganese, sulfur, low pH or sediment, sometimes all at once. We build a system for your well, often in stages, with each part handling one problem.Free In-Home Water Testing
We come to your home and run a free basic test on site. You see the results while we are there. It is not a lab test, and we tell you when a lab test makes sense.
Whole-House Water Filtration
A whole-house filter treats water where it enters your home, so every tap gets the benefit. It can catch sediment and cut chlorine taste and smell on town water.
Reverse Osmosis Drinking Water Systems
Reverse osmosis pushes water through a very fine filter to clean your drinking water. A small system fits under the kitchen sink with its own faucet. Many families use it in place of bottled water.
UV Water Purification
A UV system shines light on water as it flows past to kill germs such as coliform. It suits wells, and it needs clear water to work, so a filter usually comes first.
Water Softener & Filter Repair and Maintenance
Softeners and filters need care to keep working. We repair them, change media and cartridges, and answer your salt questions. Ask us about maintenance plans.Water Heaters
We install, replace and repair tank and tankless water heaters. Since scale is a top cause of heater trouble, we also look at the water feeding the heater.
Water Heater Installation & Replacement
When your tank is old, leaking or too small, we help you choose a new one sized for your home. We can also talk about how treated water may help the new tank last.Tankless Water Heater Installation
A tankless heater warms water only when you open a tap. Hard water can scale up its heat exchanger, the part that heats the water. We install tankless units and explain why treated water matters.Water Heater Repair
No hot water, lukewarm showers, leaks, rumbling sounds or rusty hot water all mean something is wrong. We find the cause and tell you honestly if repair or replacement makes more sense.What Home Water Treatment Covers
Water treatment covers everything about the water in your home: how safe it is to drink, how it looks, tastes and smells, and what it does to your pipes, fixtures and appliances. Good water protects your family's health, your plumbing and the equipment that uses water every day, from the water heater to the dishwasher. Whether you are on a private well or town water, the right system fits what is actually in your water.
Safety comes first, especially on a well. In a Virginia Tech study of private wells and springs in 20 Virginia counties, about 4 in 10 tested positive for coliform bacteria and about 1 in 10 for E. coli. Bacteria have no color, taste or smell, so a lab test is the only way to know. If a well tests positive, UV treatment can deal with it.
You often notice the problem before you know its name. Your glasses come out of the dishwasher cloudy. The tub has an orange ring. The shower smells like rotten eggs. Soap will not lather. Your water heater rumbles. Each of these clues points to something in your water, and each one has a fix.
- Hard waterCalcium and magnesium leave white crust on taps, spots on dishes and scale inside pipes and heaters.
- Iron and manganeseIron stains sinks and laundry orange-brown. Manganese leaves black or dark gray marks.
- Sulfur smellA rotten egg smell, often worse in hot water, is a common well water complaint.
- Low pHAcidic water can eat at copper pipe and leave blue-green stains in sinks and tubs.
- SedimentSand, silt and grit can clog aerators, wear out valves and settle in your water heater.
- BacteriaAbout 4 in 10 Virginia wells in one statewide study had coliform, and about 1 in 10 had E. coli. A lab test confirms it; UV light can treat it.
Valley water has its own habits. About half of Rockingham County residents rely on private wells, according to Virginia Cooperative Extension. If you are on a well, no city plant treats your water before it reaches the tap. You are the one who looks after it.
The rock under the Valley matters too. Much of it is limestone karst: rock full of cracks, sinkholes and caves that water moves through quickly. Grand Caverns near Grottoes and Endless Caverns near New Market are two places you can see it. Water that soaks through limestone picks up minerals, so Valley well water tends to be hard.
Karst also means water can travel far, and fast. Extension experts say a well can be affected by something as close as your own yard or a neighbor's, or by a source 5 to 10 miles away. That is one reason wells here can change over time.
A Virginia Tech study of Rockingham County well water found the main problems were iron and manganese, hardness, dissolved solids and bacteria. That matches what homeowners describe when they call us: crusty taps, stained fixtures, odd tastes and smells.
Town and city water is a little different. Public systems treat water to meet safety standards. But hardness is not a safety issue, so water from a town system can still leave scale. Some homes on town water also notice a chlorine taste or smell and want it gone.
So why do water heaters sit on the same list? Because hard water hits them hardest. When water heats up, its minerals drop out as scale, a hard, chalky crust. In a tank, scale builds up on the bottom and on heating parts. It can make the heater work harder and wear out sooner.
Tankless heaters have narrow paths inside, so scale can clog them. Treating the water first helps protect the heater, and a new heater is a good time to look at your water. That link between your water and your hot water is why we do both.
Water treatment dealer for
Authorized dealer: Hague Quality Water
Dealer: A.O. Smith Specialized Water Solutions
Why Valley Homeowners Choose Pure Water Pure Air
Choosing water treatment means trusting someone's advice about water you cannot see. Here is what you can expect from us, and only what we can stand behind.
- Family-ownedWe are a family-owned company with many years of experience, beginning back in 1958. Our staff is very experienced, and every visit starts with a look at your water.
- Test before we suggestEvery recommendation starts with a free basic water test on site. We do not guess at your water. We look at it with you first.
- Two dealer linesWe are an authorized Hague Quality Water dealer and an A.O. Smith Specialized Water Solutions dealer for water treatment. That gives us more than one way to solve a problem.
- Most installs in one visitMost of our installs are finished in a single visit, so you are not waiting on a second trip.
- Virginia licenseWe hold Virginia contractor license 2710018903, issued by the DPOR Board for Contractors. You are welcome to look it up before we visit.
- Warrantied systemsThe water treatment systems we install come with a warranty. Terms vary by system, so ask us about the one you are looking at.
We work from our shop on Route 42 in Linville, just north of Harrisonburg. Our shop has a wheelchair-accessible entrance and parking if you would like to stop in. We know Valley water because we live with it too: wells in limestone, hard water and the iron stains that come with it.
Customers mention that our installers explain how the equipment works and leave the work area clean. They also mention a text when the crew is on the way, and that they could call us later with questions. We aim for that on every job, and we treat it as a standard, not a promise.
Free In-Home Water Test
Call Mon to Fri, 8am to 5pm. Our team will run a free basic water test at your home in the Shenandoah Valley.
How Water Treatment Works With Us
Every job follows the same path, from your first call to the care that keeps your system working. Here is what happens at each step.
Step by step
Call or send a message
Reach us Monday to Friday, 8am to 5pm. Tell us what you notice: spots, stains, smells, low pressure or a water heater acting up. We book a time that suits you. If you call after hours, leave a message and we will call you back.Free in-home water test
A Pure Water Pure Air technician comes to your home and runs a basic water test on site. We check things like hardness and iron, and you see the results while we are there. It is not a lab test. If you need a bacteria or lead test, we point you to a certified lab.A clear recommendation
We explain what the test found and what each option does. We tell you what we suggest for your home, and why. You get a quote after this talk, not before. Then you decide, in your own time.Installation
Most installs are finished in a single visit. The crew sets up the system, checks it, and shows you how it works. Customers mention that our installers explain the equipment and leave the area clean.Follow-up and ongoing care
Call us with questions after the install. Softeners and filters need some care over time, such as salt, media and cartridges. Ask about maintenance plans to keep your system working the way it should.
To get ready for the test, think about what bothers you most about your water. Note whether you are on a well or a town system. If you have a recent lab report, keep it handy. Clear a path to where water enters your home, often near the pressure tank or the water heater.
Water heater jobs follow the same path. We look at your current heater, ask how much hot water your family uses, and check whether hard water is part of the problem. Replacing a water heater may need a permit, so check with your county or city building department.
Valley Water Through the Seasons
Well water in the Valley can change with the weather. In spring, snowmelt and heavy rain soak into the ground. In limestone karst, that water can reach wells quickly. Some homeowners notice cloudy water, more sediment or a new taste after a wet spell. That can be a good time to test your well.
Winter brings its own load. Incoming water is colder, so your water heater runs longer to warm it. If scale has built up in the tank, the heater may struggle to keep up. Summer dry spells can lower some wells, and water from a low well can look or taste different.
- Spring rain and snowmelt can stir up sediment or change well water.
- Cold winter water makes your water heater work harder and longer.
- Dry summers can lower wells and change how the water tastes.
Where We Work in the Shenandoah Valley
From our shop on Route 42 in Linville, we serve homes across the Shenandoah Valley. That runs from Harrisonburg, Dayton and Bridgewater to Broadway, Timberville, New Market and Mount Jackson, and east to Elkton and Grottoes. Find your town below.
Frequently Asked Questions
Yes. The basic test is free and done on site in your home. It checks common problems such as hardness and iron, and you see the results while our technician is there. It is not a lab test. For bacteria, lead or other health questions, use a certified lab.
We do not offer lab tests, but we can point you in the right direction. The Virginia Household Water Quality Program, run by Virginia Cooperative Extension, holds low-cost well water clinics. You can also use a certified lab. Bring the results to us, and we will explain your options.
Yes. Pure Water Pure Air holds Virginia contractor license 2710018903. It is issued by the Virginia DPOR Board for Contractors, and you can look it up before you book. It is fair to ask any company that works on your home for its license number.
We are open Monday to Friday, 8am to 5pm, and closed on Saturday and Sunday. If you call after hours, leave a message and we will call you back. Our shop is on Route 42 in Linville, with a wheelchair-accessible entrance and parking.
Yes, the water treatment systems we install are warrantied. Terms differ from one system to the next, so ask us about the warranty on the system you are looking at. For water heaters, the maker's tank warranty varies by model. Ask us about the one on yours.
We are an authorized Hague Quality Water dealer and an A.O. Smith Specialized Water Solutions dealer. Both cover water treatment, such as softeners, filters and drinking water systems. After your test, our team explains which option fits your water. If you have an older system, tell us the brand and we will tell you if we can service it.
It depends on what is in your water. A softener takes out hardness, the minerals behind spots and scale. A filter catches things like sediment, iron or chlorine taste. Many Valley wells need both. The free in-home test shows which problems you have, so you only buy what helps.
Yes. We install, replace and repair tank and tankless water heaters. Water heaters in general run on gas, propane or electricity. Ask us which fuel types we install for your home. We can also check whether hard water is wearing out your heater and talk about ways to protect it.
Water treatment across the Shenandoah Valley
Call Mon to Fri, 8am to 5pm, or email us. Leave a message after hours and we will call you back.